Apr 13, 2024  
2017-2018 College Catalog 
2017-2018 College Catalog [ARCHIVED CATALOG]

MKTG 130 Intro to Conventions and Events

This course is an overview of the convention industry, including meeting, conferences, trade shows and incentive travel. Roles of various suppliers to the industry are included. Students will be exposed to the various aspects of the hospitality industry such as: special events, meetings, conventions and expositions. This course is designed as an introduction to a student who is interested in the field of convention and event planning and may want to enter this segment of the hospitality market. It is further designed to provide the student with all the necessary tools, including site selection and management, coordination, theory, marketing and general logistics.
Terms Offered: Fall, Spring, Summer
Offered Distance Learning: Yes
Credits: 3
Contact Hours:
Lecture: 3