Dec 04, 2021  
2016-2017 College Catalog 
    
2016-2017 College Catalog [ARCHIVED CATALOG]

Digital Marketing, A.A.S.


Associate in Applied Science
HEGIS #5004
Chairperson: Ricky P. Thibodeau
Brahan Hall, Room 220, (518) 629-7148

The Digital Marketing program, offered by Hudson Valley Community College’s School of Business, leads to an associate in applied science degree (A.A.S.).

Successful graduates will be well-versed in the use of digital marketing channels (social media, email ads, banner ads), as well as content marketing, Web analytics, data analytics, email marketing and display advertising to promote or market products and services. Study will focus on the challenges in branding, brand positioning and strategies to address brand communications in a digital world, in addition to the continually shifting consumer mindset and use of the many digital platforms targeting varying consumer market segments.

Coursework is comprehensive, and divided equally between business, marketing and computer science.

Students take core required courses in the School of Business, such as marketing, advertising, sales, management, communications, webpage design and content management, and information design and applied digital media. Degree requirements can be completed through full- or part-time study, days, evenings or online.

This program prepares students to strategically make decisions in the rapidly changing world of digital media, utilizing data and Web analytics to implement the corresponding digital marketing program within an overall marketing plan.

Program Entrance Requirements

Courses Entry Term Special Notes H.S. Average
Algebra or 1 unit of equivalent academic math (70 or above in the course) Fall and Spring   70 or above

Total Credits Required: 62


Major Requirements*


*Or specific equivalents as approved by department chairperson.
**Required of first-time full-time students. May be waived at department chairperson’s discretion.

(1) Restricted Arts Elective Credits: 3


(2) Restricted Economics Elective Credits: 3


(3) Restricted English Elective Credits: 3


(4) Marketing Elective Credits: 3


any MKTG (Recommend MKTG 218 )

(5) Math Elective Credits: 3


(6) Science Elective Credits: 3


recommend any three-credit science

Total Credits Required: 62


Suggested Course Sequence for Full-Time Study


First Term


Term Total: 15


Term Total: 16


Third Term


Term Total: 15


Term Total: 16