Feb 20, 2024  
2017-2018 College Catalog 
2017-2018 College Catalog [ARCHIVED CATALOG]

MKTG 200 Advertising

This course provides a basic understanding of advertising and the advertising industry. Advertising in radio, television, magazines, and newspapers will be studied. An integrated marketing communications approach will also be presented, and various communication efforts will be examined.
Terms Offered: Fall, Spring, Summer
Offered Distance Learning: Yes
Credits: 3
Contact Hours:
Lecture: 3