Mar 01, 2024  
2017-2018 College Catalog 
    
2017-2018 College Catalog [ARCHIVED CATALOG]

MKTG 295 Marketing Management and Strategy

Students will be provided with a comprehensive framework for creating and implementing competitive marketing strategies that achieve organizational objectives and build competitive advantage. Students will apply the knowledge and comprehension they have acquired in general marketing, digital marketing and computer information courses.
Pre-requisite(s): MKTG 210 Digital Marketing .
Terms Offered: Spring
Offered Distance Learning: Yes
Credits: 3
Contact Hours:
Lecture: 3