Digital Marketing, A.A.S.

Associate in Applied Science
HEGIS #5004
Chairperson: Ricky P. Thibodeau
Brahan Hall, Room 220, (518) 629-7148

The Digital Marketing program leads to an Associate in Applied Science degree (A.A.S.). Graduates will be well-versed in the use of digital marketing channels (social media, e-mail ads, banner ads, etc.), as well as content marketing, web analytics, data analytics, e-mail marketing and display advertising to promote or market products and services. Study will focus on challenges in branding, brand positioning and strategies to address brand communications in a digital world, in addition to the continually shifting consumer mindset and use of the many digital platforms targeting varying consumer market segments. Courses within the School of Business include digital marketing, marketing management, advertising, sales, business management, business ethics, communications, psychology, webpage design and content management, and information design and applied digital media. Coursework is comprehensive and divided equally between business, marketing and computer information systems.

The Digital Marketing degree prepares students to strategically make decisions in the rapidly changing world of digital media, utilizing data and web analytics to implement a corresponding digital marketing program within an overall marketing plan. Emphasis is placed on developing critical thinking skills and effective written and oral communications skills, as well as knowing how to make ethical marketing and business decisions. This program is aimed at students who enjoy working as part of a team in a diversified organization, have an aptitude for working with technology, and are interested in analyzing electronic marketing strategies. The program includes an internship opportunity for students in their own community. Degree requirements can be completed through full- or part-time study, days, evenings, or online. Additionally, some students may transfer to four-year colleges and universities to further their education.

Program Entrance Requirements