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Dec 09, 2024
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2019-2020 College Catalog [ARCHIVED CATALOG]
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MKTG 125 Honors Principles of MarketingThis course will provide an introduction to marketing. The marketing planning process and the market environment will be discussed. Students will learn about consumer behavior and gain an understanding of targeting and positioning. Additionally, the elements of the marketing mix including new product development, promotion, pricing, and distribution will be covered. Students will enrich their academic experience by applying theories and material learned in the course to a specific business project. Open only to students enrolled in the Business- Business Administration Honors Advisement Track. Terms Offered: Fall, Spring, Summer Offered Distance Learning: Yes Credits: 3 Contact Hours: Lecture: 3
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