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Sep 08, 2024
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2016-2017 College Catalog [ARCHIVED CATALOG]
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ENTR 120 Entrepreneurial ProcessThis course focuses on developing a better understanding of the nature of entrepreneurial opportunities. Topics in this course include understanding the opportunity environment, determining the feasibility of an opportunity and whether a business idea is worth pursuing, preparing for the launch, growth, and harvesting of entrepreneurial ventures, and planning for a career in entrepreneurship. Students will develop an understanding of key industry factors, market and competitive factors, and customer needs. Students will gain a better understanding of their personal entrepreneurial capacity, as well as a team building and management. The mastery of concepts covered in this course provides a foundation for the Entrepreneurial Strategy capstone course, and represents an early step in starting and managing an entrepreneurial venture following graduation. Offered: Fall, Spring, Summer, DL Credits: 3 Contact Hours: Lecture: 3
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