Dec 26, 2024  
2016-2017 College Catalog 
    
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2016-2017 College Catalog [ARCHIVED CATALOG]

MKTG 120 Principles of Marketing

This course will provide an introduction to marketing. The marketing planning process and the market environment will be discussed. Students will learn about consumer behavior and gain an understanding of targeting and positioning. Additionally, the elements of the marketing mix including new product development, promotion, pricing, and distribution will be covered.
Offered: Fall, Spring, Summer, DL
Credits: 3
Contact Hours:
Lecture: 3