MKTG 218 Retail Management

This course is designed to prepare the student for good retail planning and decision making. Topics covered include consumer behavior, information systems, store location, operations, service retailing, retail institutions, franchising, and computerization. The course also includes a section on the comparison of “brick and mortar” stores to “click and mortar” stores. An up-to-the minute approach is utilized to best prepare students for the current market economy.
Offered: Fall, Spring, DL
Credits: 3
Contact Hours:
Lecture: 3