MKTG 230 Event Management

In this course, students will learn about managing and planning events. The techniques and practices of event management including setting objectives, program planning, research and targeting, site selection, crowd control, negotiating, budgeting, marketing, and publicity will be covered. Students will also be introduced to the social and cultural aspects of special events.
Offered: Fall, Spring, Summer, DL
Credits: 3
Contact Hours:
Lecture: 3