May 01, 2024  
2016-2017 College Catalog 
    
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2016-2017 College Catalog [ARCHIVED CATALOG]

MKTG 232 Tourism and Resorts

This course is a survey of resorts and tourism. This course focuses on concepts, terminology, demographics, financial significance and trends in tourism and resorts. This course is designed to provide an overview of the tourism industry. The student will be exposed to the various components which comprise tourism.
Offered: Fall, Spring, Summer, DL
Credits: 3
Contact Hours:
Lecture: 3