MKTG 210 Digital Marketing

Students will gain a working knowledge of the principles related to marketing and selling products and services in the ever-changing, dynamic, digital environment. This course will provide an introduction to the use and application of digital communication tools, and students will learn applicable marketing strategies and tactics. Topics to be covered include social media, mobile marketing, email marketing, content marketing, pay-per-click, search engine optimization, conversion optimization and analytics.
Pre-requisite(s): MKTG 120 Principles of Marketing .
Pre- or co- requisite(s): CMPT 135 Information Design and Applied Digital Media .
Offered: Fall, Spring, Summer, DL
Credits: 3
Contact Hours:
Lecture: 3