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Dec 10, 2024
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2016-2017 College Catalog [ARCHIVED CATALOG]
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MKTG 295 Marketing Management and StrategyStudents will be provided with a comprehensive framework for creating and implementing competitive marketing strategies that achieve organizational objectives and build competitive advantage. Students will apply the knowledge and comprehension they have acquired in general marketing, digital marketing and computer information courses. Pre-requisite(s): MKTG 210 Digital Marketing . Offered: Spring, DL Credits: 3 Contact Hours: Lecture: 3
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