Dec 26, 2024  
2016-2017 College Catalog 
    
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2016-2017 College Catalog [ARCHIVED CATALOG]

MKTG 295 Marketing Management and Strategy

Students will be provided with a comprehensive framework for creating and implementing competitive marketing strategies that achieve organizational objectives and build competitive advantage. Students will apply the knowledge and comprehension they have acquired in general marketing, digital marketing and computer information courses.
Pre-requisite(s): MKTG 210 Digital Marketing .
Offered: Spring, DL
Credits: 3
Contact Hours:
Lecture: 3