MKTG 216 Small Business Management

This course provides a broad overview of marketing, management, finance and economics as these disciplines apply to the successful operation of a small business. Students will explore the aspects of organizing and managing a start-up business and will study the components of a business plan. Course materials will be developed through short projects and students will create business descriptions, sales and human resource strategies, and financial plans. This course is recommended for students interested in exploring the fundamental concepts pertaining to small business management. This course is not recommended for students pursing an A.A.S. in Entrepreneurship.
Terms Offered: Fall, Spring, Summer
Offered Distance Learning: Yes
Credits: 3
Contact Hours:
Lecture: 3